This is the essential guide to fashion by those in the know. It explores the inside stories of everything that makes the fashion world tick: from the celebrated designers to the spin doctors that create the image, pr and commercial business that differentiate winners from losers in the fashion industry. The heart of this book is a series of in-depth interviews with famous designers, the fashion makers, unveiling the process that creates an appealing design, collection and brand. In here you can discover what Paul Smith learned from his early entrepreneurial experiences and why the founder of A.P.C. “doesn’t make bags for bitches”. But it is not only the designers who make or break a brand. In part two, the fashion shapers reveal their own distinctive roles, like fashion editors, stylists, buyers, pr specialists, educators and others. How does Alexandre de Betak create fashion shows for John Galliano, Hussein Chalayan or Victoria Secret?
Fashion Makers Fashion Shapers is the first publication of its kind, Written by the brilliant German-born journalist Anne-Celine Jaeger, this book will be the right choice for every fashion student and every fashion professional and everyone who wants to know what makes the fashion world tick.
